| Q | What is sell.com and how long has it been in business? |
| A | sell.com, founded in 1999, is a Dallas-based negotiated commerce solution provider, allowing both businesses and consumers to trade goods and services online. ThinkTank LLC, a SoftBank-affiliated venture capital firm, provided initial funding for sell.com in 2000. sell.com was designed to solve the shortcomings of traditional online marketplaces, while catering specifically to print publications with a unique URL and indexing system. In the fall of 2001, sell.com opened its doors to online sellers around the globe.
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| Q | How can print classifieds generate more revenue by partnering with sell.com? |
| A | One way publications can generate additional revenue is to offer existing advertisers a sell.com online product page for an additional fee. This service is similar to offering advertisers premium display features, such as graphics, bold print, or logo placement in a classified. Newspapers and publications can use existing call centers or online ad submissions to sell the online listing service as a specialty feature in a revenue partnership with sell.com.
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| Q | What are the benefits of partnering with sell.com for your classifieds? |
| A | sell.com is a software application service provider offering publisher-branded enhancements to classified ads. Temporary web space enhances print classifieds with lengthy descriptions, multiple photo displays, extended audience reach, and a forum to negotiate privately with interested buyers. Additionally, sell.com provides all servers, software and infrastructure to power the classified negotiation engine.
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| Q | My classifieds are already online with Abracat. Why do I need sell.com? |
| A | Abracat acquires textual data feeds from classified newsprint listings and places them directly on the web. The main benefit resulting from this service is that the classifieds may be searchable online. Consumers that place these classified ads have no method of adding photos or providing detailed information about their products. sell.com provides advertisers the storage space and tools needed to easily add rich content about the products they are selling. A built-in negotiation engine provides advertiser anonymity and a simple means of closing the sale online should they choose to do so.
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| Q | How is sell.com different from online auction sites like eBay? |
| A | Unlike online auctions, sell.com listings may run for longer periods and allow sellers to make multiple sales with a single listing. For example, on most auction sites, once a seller posts an item for sale, that item is guaranteed to that forum. sell.com models the traditional process of negotiation. Our system allows buyers and sellers to communicate one-on-one, and eliminates many of the headaches inherent in the online auction world. The entire process takes place on sell.com's proprietary negotiating forum which fosters interaction between buyers and sellers through the completion of a sale.
Sellers have the ability to sell three different ways. Items or services can be posted:
- with flexible pricing, buyers can negotiate for the purchase price.
- with fixed pricing, buyers pay the seller's asking price.
- with no pricing, buyers can make their best offer.
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